New Media

New Media is here to stay, regardless of whether you are a fan of it or not. According to market research presented at the J.D. Power and Associates 2011 Automotive Internet Roundtable, more than 80% of new car buyers use the internet to shop and research before going to the dealership in person. It is imperative to engage prospective consumers in the digital world as they plan "what they are purchasing" and "from whom they are purchasing". Google, Bing and Yahoo Search Engine Marketing Ads are very efficient tools, and can easily increase your website traffic by 25% or more on a relatively small budget.


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