Traditional Media

Traditional Media still plays a vital role in dealership marketing. Some, such as Direct Mail, may even play a more important role today. Although the average audience sizes of television and radio are smaller than years past, most still offer considerable "mass audience" avenues that are absolutely vital to your master marketing plan. Consumers form their general perceptions about your dealership before they get down to the nitty-gritty of researching online. Traditional Media should be used in conjunction with New Media to bring together the most effective marketing plan.


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